DesignMarch will be held for the ninth time from March 23-26. This festival is Icelands most important annual design event, organized by Iceland Design Centre, the promotion agency of Icelandic design and architecture.The National Museum of Iceland participates in DesignMarch: the Culture House hosts the exhibits of Þórunn Árnadóttir, Milla Snorrason, and Polish and Icelandic illustrators. Sigurður Oddsson exhibits at the National Museum of Iceland.
The Culture House
Exhibitor: Milla Snorrason
Milla Snorrason unveils a new line, Uxatindar, in the form of an installation. The main pattern is inspired by Icelandic nature and then fused with striped Scottish wool, silhouettes from the 60s and luxurious colors on silk velvet.
Shapes of Sounds
Exhibitor: Þórunn Árnadóttir
Toys with electronic sounds are always made of plastic, and made in China. Salvaging sound boards from broken toys, Thorunn builds new cases for them using local Icelandic materials. The shapes and material choice is a minimalistic interpretation of the sound, based on basic geometric shapes and raw materials. This is an interactive exhibition where guests are allowed to test the objects and learn about the whole process through sketches and reflections.
Peekaboo - Polish and Icelandic Graphic Design for kids
One simply cannot underestimate the value of books in a child's life. Through books a child encounters high culture, literature and visual arts for the first time. It is essential that the books we offer to our children are authentic works of art, wisely and beautifully designed and not cajolery or too childish. It is books that shape a child's sense of aesthetics and the ability to appreciate beauty.
For the last decade, Poland children's books market has been flourishing again. Many publishing houses, which take the risk of publishing modern and artistically innovative works of literature, have been established. The avant-garde forms they promote have been already noticed abroad. For some years now Polish books have been regularly awarded with the most important international prizes for children's literature - the Bologna Ragazzi Award being only one of many.
A similar development can be observed in Iceland's children's literature, where illustrated children's books play a very important part. Iceland is fortunate to have committed, young illustrators, who are succeeding at recreating Icelandic children's literature, which is the foundation of Icelandic literature as a whole.
The “Peekaboo” exhibition at the Culture House presents books by 16 Polish and 6 Icelandic illustrators. A choice of their most interesting books expresses the artists' diversity and ingenuity.
The National Museum of Iceland
Exhibitor: Sigurður Oddsson (Siggi Odds)
In the project a sort of alternate reality or parralel universe is presented, which imagines how Iceland's most well-known and loved brandmarks would look if we had never taken up the Roman alphabet and still used Futhark runes as we did before christianity arrived in Iceland.
By looking at runes through logos we know and love, we can learn to decipher them and honor this piece of cultural history which has to a large extent fallen out of common knowledge.
In the exhibition some of Iceland's best known logos are presented redrawn in runes and put in context in images. https://www.facebook.com/events/1931537707065791/